Ok… so there is a large real estate company here that is diving into the world of social media.  They’ve got a Facebook page, a Twitter account, and even a blog. They decided to use a spokesperson, “Hailey Brownstone,” as the face of the campaign. (She’s even on YouTube.) What’s interesting is that “Hailey Brownstone” [...]

There is one message that was pounded into my head all throughout college. It’s the same message that any marketing professional has heard 1,000 times… Never try to be all things to all people. Here are the typical examples people use time and time again: Winners                   [...]

Ever heard of crowdsourcing? It’s when a company leaves it up to you, the consumer, to decide on something. A new feature. A new product line. Or even an entire business model. (Bonus points since it’s a brewing company.) Here are some more examples:  - DEWmocracy  - Cambrian house  - American Idol Crowdsourcing has proven [...]

This is video is fantastic.  It shows exactly why students aren’t engaged in their classes anymore and why education systems haven’t evolved like students have.

A few traits I think the majority of bloggers share… Ambition – We’re striving to do something more than just “have a job.” We want to have a career… or build a company… or change the world. Settling for mediocrity isn’t in our nature. Knowledge – Writing leads to discussion. Discussion leads to deeper thinking. [...]

One big complaint about Gen Y is that we aren’t loyal to companies… But why should we be? We’re not loyal for a reason. We’ve seen how corporate America has treated our parents‘ generation. In exchange for extra long hours, our parents got… job security. Not! Their jobs got outsourced, their raises barely kept up [...]

When you don’t have classes to attend and you don’t have a ‘real’ job to go to, you can find yourself with a lot of free time…. Which is why I’ve decided to redesign my website. Lately I’ve been diving a bit deeper into the world of technology. Don’t get me wrong… I still feel [...]