There are many things I aspire to do at some point in the future… Become a professional speaker. Write a book. Start a business. But at what point do you officially become a “professional” in your field? I’m working in marketing right now… but I hardly see myself as a marketing “professional.” I’ve been writing [...]

One big complaint about Gen Y is that we aren’t loyal to companies… But why should we be? We’re not loyal for a reason. We’ve seen how corporate America has treated our parents‘ generation. In exchange for extra long hours, our parents got… job security. Not! Their jobs got outsourced, their raises barely kept up [...]

Facebook – To a marketer: a dream come true. To a company: a hidden opportunity. To a millennial: the cause of constant conflict. <P> My co-worker and I were talking today about how we are living a double life in Corporate America. There is the life we were living in college and the life we [...]

I met someone the other day who handed me two business cards and said, “I’ll give you my personal card AND my company’s card… because companies can change.” When he said that, it made me think, “Wow – Does he plan on quitting soon? What if his boss heard him say that?” (Note – He [...]