I haven’t posted in a long time. And it might be a while before I post again. But I felt compelled to write this because if you want to learn about building an online business (that doesn’t suck), you need to sign up for the Third Tribe. Like, now. What is the Third Tribe? We’ve [...]

Ok… so there is a large real estate company here that is diving into the world of social media.  They’ve got a Facebook page, a Twitter account, and even a blog. They decided to use a spokesperson, “Hailey Brownstone,” as the face of the campaign. (She’s even on YouTube.) What’s interesting is that “Hailey Brownstone” [...]

Anyone in marketing knows of the genius, Seth Godin. What makes him so amazing is his ability to take a seemingly simple observation and transform it into some sort of brilliant marketing concept. Example:  The Bad Table (Here’s the short version of his post:) He goes to a restaurant and gets seated at the worst [...]

There is one message that was pounded into my head all throughout college. It’s the same message that any marketing professional has heard 1,000 times… Never try to be all things to all people. Here are the typical examples people use time and time again: Winners                   [...]

Ever heard of crowdsourcing? It’s when a company leaves it up to you, the consumer, to decide on something. A new feature. A new product line. Or even an entire business model. (Bonus points since it’s a brewing company.) Here are some more examples:  - DEWmocracy  - Cambrian house  - American Idol Crowdsourcing has proven [...]

Scenario – You created a group on Facebook that has grown to 200 kids. A small business approaches you and asks you to send a marketing message on their behalf. You notice that your Facebook group is the perfect target market for the business…. What do you do? A) Sure!  I’d love to help out.  [...]

It’s a must for any business.  It’s how they get customers in the door.  It’s their marketing plan. Since every business has should have one…  And since we are living in a Brand You world… It only makes sense that we should develop a personal marketing plan. I started working on mine last weekend.  First, [...]

I met someone the other day who handed me two business cards and said, “I’ll give you my personal card AND my company’s card… because companies can change.” When he said that, it made me think, “Wow – Does he plan on quitting soon? What if his boss heard him say that?” (Note – He [...]

When you don’t have classes to attend and you don’t have a ‘real’ job to go to, you can find yourself with a lot of free time…. Which is why I’ve decided to redesign my website. Lately I’ve been diving a bit deeper into the world of technology. Don’t get me wrong… I still feel [...]