Scenario – You created a group on Facebook that has grown to 200 kids. A small business approaches you and asks you to send a marketing message on their behalf. You notice that your Facebook group is the perfect target market for the business…. What do you do?

A) Sure!  I’d love to help out.  [...]

Here is the dilemma: Every day at work I have the opportunity to promote myself to a lot of people. The question is… Should I be using the company I work for to promote my personal online brand?

More specifically, should I include links to my blog in the signature of all my [...]

Iowa – you have a problem… You have a too many jobs and not enough qualified people to fill them. Right now, there’s a surplus of roughly 48,000 jobs; that number is expected to go to nearly 200,000 within six years.

This is what we commonly refer to as “The Brain Drain.”
[...]

Today is day four of a six day business camp I’ve been facilitaing.  There are 14 of us industry advisors who help high school  students throughout the week.
Basically, on Sunday night, students have 30 minutes to create a product from trash… As the week continues, we help the students dive deeper into what their product [...]

This is video is fantastic.  It shows exactly why students aren’t engaged in their classes anymore and why education systems haven’t evolved like students have.

It’s a must for any business.  It’s how they get customers in the door.  It’s their marketing plan.
Since every business has should have one…  And since we are living in a Brand You world… It only makes sense that we should develop a personal marketing plan.
I started working on mine last weekend.  First, I started [...]

Topics. Design. Style. Content. Personality.
Those are reasons people might subscribe to your blog…
But that’s not it. There’s a lot more to it. You’ve got to invest time in building relationships with all of the other struggling bloggers. Reading. Commenting. Emailing. As my friend Mike Sansone puts it, “IT ain’t nothing without the C… Communcation.”
Let’s [...]

You think your entitled to a great job.  You don’t want to pay your dues.

I think these are two of the biggest misconceptions of our generation. Last week I participated in a training for Assistant VPs. One of the topics was “Millennials in the Workforce” and, as usual, these topics came up.
Personally, I [...]

Traditional job searching means are done. Through. Finito. No more.
Sites like Monster.com, Careerbuilder, and the newspaper classifieds are awesome if you’re looking for a job in telemarketing, sales, or network marketing… But if you’re looking for something more than that, you’ll probably hear about it elsewhere.
Isn’t job searching a crazy process when you think [...]