Marketing Will Make or Break Your Business

When someone comes to me with an idea, there’s one question I ask before anything else: “How will you market it?” The fact is, if you can’t market your business/product/idea, you’ve got nothing.

The good news?  I’ve spent numerous hours learning how to market products online.  If you can tell me about your perfect customer… I can help you find a way to reach them.

The internet has changed the marketing world.  Many people may disagree with this… They’ll argue that, conceptually, nothing has changed.  I mean, we’re still finding ways to connect with our customers, right?

Of course.

But what has changed is our ability to laser target the EXACT customer you’re looking for.  Before the internet, what were your options?  TV, Radio, Billboards, Direct Mail, etc…   And not one of those is cheap.

Now you can throw up a test campaign on a Pay-Per-Click system and know within a day whether or not your ad is effective.   Pretty amazing, eh?

Not only that, but our ability to test and measure messages has changed, too.  For example… every time you send a mass message, you should split test the headline.  Split testing refers to sending two of the exact same messages, but changing one thing (like the subject.)  Based on the open-rate of the message, you’ll know exactly which subject lines are most effective.

Do this over the course of a year and you’ll have a database of EXTREMELY powerful information you can use in all different aspects of your marketing campaign.

Marketing is changing… The internet is making it cheaper, faster and more effective to advertise.  If you don’t have an online strategy and don’t know where to begin, shoot me a message and let’s see if I can help.

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