Offer favors to start new relationships

Scenario – You created a group on Facebook that has grown to 200 kids. A small business approaches you and asks you to send a marketing message on their behalf. You notice that your Facebook group is the perfect target market for the business…. What do you do?

A) Sure!  I’d love to help out.  What do you want the message to say?

B)  No way.  I hate getting spam as much as the next guy

C)  Yeah – I’ll do it… and it will only cost you $50

It is a fact of life that, the only way a relationship will continue is if both parties can see themselves benefiting from the relationship at a some point in the future.

As selfish as that sounds…. it’s true.

It’s also true that one of the best ways to start a relationship is by helping someone out.  When you start the relationship by helping someone out, things change.  All of the sudden, that person “owes” you…

…And that gives you a foundation to start building your relationship from.

On the other hand, let’s say you’re not a nice guy.   Let’s pretend the business owner would pay you $50 to send out a Facebook message… Sweet.  You scored some cash…

But at what expense?

You’ve ruined the possibility of becoming friends… because you’ve just become a business contact. A marketing expense on their payroll.  That is no way to start a relationship.

You have no idea who this business owner is or who he knows.  Maybe he has a contact that could get your foot in the door to a new job.  Or maybe he could help you build a website.  Or introduce you to someone in the community.  Or a million other things…  But the moment you ask for a favor, you know what he’s going to say?  Sure – I’ll do it… and it’ll only cost $100.

All because you thought making a quick $50 sounded better than starting a relationship with someone new.

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