A “Do Not Text” list?

Remember back in 2003 when we thought the “Do Not Call” List was such a great idea? What are your thoughts on a “Do Not Text” List?

Mobile marketing is an ever growing industry. According to a recent study by In-Stat, mobile marketing revenues for this year are predicted to reach $1.5 billion in 2008. Not bad… considering that the entire industry didn’t exist a few years ago.

But will mobile marketing explode like many people think?

The goal in marketing has forever been to find a way to reach the perfect customer and engage them. The closest thing we have thus far is Facebook ads… which can allow you to target a person’s sex, age, education, or interests.

Texting someone’s phone is taking “targeting consumers” to a whole new level. (FYI - According to spell check, “texting” is not a word… I wonder how much longer that will last.)

Think of when e-mail first started… that probably seemed like a gold mine at the time, too. But then we started getting all kinds of spam. And now we have a junk mail filter because it’s gotten out of hand. Will the same thing happen with text messaging?

My cell phone is my personal space. Sometimes I won’t answer a phone call if my caller i.d. doesn’t show a name… The last thing I want is to receive random text messages from companies I have absolutely no interest in.

If there happens to be a “Do Not Text” list in the near future, you can bet I’ll sign up in a heartbeat.

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